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FONTS
The fonts chosen and used throughout the music promotion package are 3 main ones. A handwritten cursive font chosen to symbolise the signature of the artist and the others being simple print fonts. These were just used in the digipack and website, I decided not to use any font or by default any text in the music video because the inclusion of a title, lyrics or credits would defy the conventional aspect of the hybrid chosen and would take attention away from the imagery.
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Below you will be able to see the various research and trials for the fonts:
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The final choices:
Rhesmanisa Regular
DIN NEXT LIGHT
SIGNIKA
For the digipack the inspiration in terms of fonts comes from trying to find an alternative to AMA LOU's actual logo in order not to simply copy the original work but rather personalise my coursework version. As well as inspired by SZA's album aesthetics.
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